Value² TV is now airing on Time Warner Cable Channel 4.
What is Value² TV’s purpose?
To promote the personal values and character of Pee Dee business owners with the products and services they offer.
What is Value² TV?
Value² TV is a 30 minute television series that will air a minimum of 63 times a month on Time Warner Channel 4. It is a unique and cost effective opportunity to market your business goods and/or services while expressing your personal values.
Why Value² TV?
Value² TV is an opportunity to elevate your business to a new level through affordable video exposure. It will allow you to expand your customer base to a significant television and internet audience. You can invite viewers into your business from the comfort of their living room. It will be a great resource to advertise your website and other important information about your business. In addition, your business will be featured on the Smile Media website offering a convenient link to your company’s website for the duration of your airtime contract.
What does the ² in Value² TV represent?
The “squared” in value represents a two-fold marketing opportunity for your business. You first select a personal value or trait that is most important to the success of your business. That key personal value is then featured with a value (goods or services) that can be purchased by viewers.
Who will Value² TV reach?
Value² TV will air on Time Warner Channel 4, reaching 50,000 homes in the Pee Dee, including Florence, Darlington, Lake City, Hartsville, Hemingway, Johnsonville, and Pamplico. Additionally, it will air on YouTube.com which will add unlimited exposure.
Who is the target demographic?
The target demographic is adults 25+, which constitutes over 75% of the population in the Pee Dee. The median disposable income is over $35,000 annually and nearly 75% of the population are homeowners with a high school diploma or higher.